“Inbound Marketing”- why is it crucial for every law firm to know this term?
Inbound Marketing is in the center of the customer, trying to figure out the following questions: who is the targeted customer? What are his needs? The implications of this strategy in in the legal field is astonishing.
How are lawyers actually using online advertising today?
With an astounding figure of 93 percent of people searching online for products and services, it is imperative for legal professionals to claim space in the virtual real estate. And indeed, with the increase in internet penetration, there has been palpable shift in the mode of advertisement by lawyers – from traditional media like newspapers, radios, and televisions to marketing online.